A recent study from Double Click Ad Planner (Google) and originally posted on Pingdom gave a glimpse into the age and gender distribution of 24 of today’s most popular social networks and online communities. The study was based on users in the United States only and did not include Google+ data.
Average age distribution
Age distribution per site
The chart is sorted by average age, “youngest” site at the top.
Social media is definitely not just for the young. Some examples:
- 55% of Twitter users are 35 or older.
- 63% of Pinterest users are 35 or older.
- 65% of Facebook users are 35 or older.
- 79% of LinkedIn users are 35 or older.
Average user age per site
Based on the sites in this survey, the estimated age of the average social media user is just under 37 years old. Here are some other observations:
- The oldest users. LinkedIn has the oldest user base, with the average user being 44.2 years old.
- The average Facebook user is 40.5 years old.
- The average Twitter user is 37.3 years old.
- The age trend for Facebook and Twitter. Compared to a previous survey we did 2.5 years ago, the age of the average Facebook user has gone up two years, while the age of the average Twitter user has gone down two years. In other words, Twitter’s user base is getting younger, while Facebook’s is getting older.
And here is the full chart with all the sites, sorted by average age:
What about gender?
More than two thirds of the sites in this survey have more female than male users.
- 17 out of 24 sites (71%) have more female than male users.
- The average gender distribution is 48.75% male, 51.25% female.
- Most male-dominated site? Slashdot (87% males) is the standout, followed by Hacker News (77% males) and Stack Overflow (76% males). In general, the more tech-focused sites in this survey have more male users than female.
- Most female-dominated site? Pinterest (79% females) is in a league of its own, followed by Goodreads (70% females) and Blogger (66% females).
- Facebook and Twitter have the same gender distribution: 40% male, 60% female.
Below is a chart with the male-female ratios for all 24 sites included in this survey. The chart is sorted, the least male-dominated sites at the top.
Social media today is being used by all ages, which wasn’t the case not that long ago. Even more reason that your small business should have a social media marketing plan in place.