If you read this blog you are likely aware of the power of video in internet marketing. You know that you should create videos that tell a story about your business or products. You know demoing your software or doing screencasts to help explain topics are great content. And you know that video can help engage and convert your audience. In this post I want to share three “other” ways to use video in your business that you may not have thought of yet.
1. Video Proposals
This year at 48Web we decided to change how we do proposals for client projects. On the last few proposals we have created – we have attached a video along with it. In this video we walk through the proposal and elaborate on topics. This has been a huge success for us. The initial reaction from these potential clients when they get a link to a video alongside the written proposal has been fantastic. This extra ten minutes of work really pays off because it shows them how serious you are and that you can explain complicated topics easily.
Every client we have sent these to so far has chosen to do business with us.
2. Video Training
We have a core set of training videos that we share with clients depending on the project we are doing with them. Since we have recorded them for general use we can reuse them again over and over. We offer this training for free to new clients to help them understand better what we are helping them accomplish in running their business online. Every client that has signed up for our services have said that these videos alone are worth what they had paid us for consulting. By bundling video based training with any kind of product – whether it’s consulting or laminate wood flooring – you increase the value of the product you are selling.
The best part is you can re-purpose these videos – you only have to record them once and you get to reap the benefit with every client you bring in.
3. Video Email Marketing
We try to include video in as much of our email marketing as possible. While most email clients obviously can’t play video embedded in them – we have found a workaround to embed video in email. If you simply include an image of your video player in an email you will likely increase click through rates 10-15% – if not more. This simple but effective tactic can bring new life to your email newsletter and help drive traffic back to your website.
We are exploring ways to use video every day… We’ll let you know what we find – and what works.