New Research Shows 79% of US Consumers Believe They’ve Read a Fake Review in the Last Year
Research published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that they can’t always spot one.
- 79% of US consumers believe they’ve read a fake review in the last year
- 84% of US consumers said they “can’t always” spot a fake review
- The proliferation of fake reviews has the potential to erode consumers’ trust in review sites