Are Fake Reviews Hurting Your Business?

New Research Shows 79% of US Consumers Believe They’ve Read a Fake Review in the Last Year

Research published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that they can’t always spot one.

Key Takeaways

• 79% of US consumers believe they’ve read a fake review in the last year
• 84% of US consumers said they “can’t always” spot a fake review
• The proliferation of fake reviews has the potential to erode consumers’ trust in review sites

…Read the entire article from BrightLocal