Sometimes, law firm reviews are the only way potential clients can tell you apart, especially when they aren't being referred by a friend, family member, or trusted person. Your prospective clients use online reviews to gauge your firm's expertise, performance and values. Most of your clients aren't attorneys themselves so there's no way for … [Read more...]
About Nikolas Severidt
Look Beyond the Stars (Your Customers Do)
Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management. The reality is that everyone digests online reviews differently. The woman who’s searching for a new doctor will be looking for different types … [Read more...]
How Local Businesses Create Legendary Customer Relationships
Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business. These customers are in love with your product or service. They trust you implicitly, never haggling or complaining about price. They buy often, spending more money each time. They beg and fight for … [Read more...]
An Online Review Wake Up Call for Doctors and Lawyers
Her doctor almost killed her... That’s Wendy Wester’s claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear. Wester was rushed to the emergency room after she experienced severe pain. Doctors ordered an MRI and found she had also torn her ACL, … [Read more...]
Are Fake Reviews Hurting Your Business?
New Research Shows 79% of US Consumers Believe They’ve Read a Fake Review in the Last Year Research published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that they can’t always spot one. Key Takeaways 79% of US … [Read more...]
Reviews boost website conversion by 12%
Online reviews about local businesses, products and services can help with search engine rankings, increase click-through rates and impact a potential customer’s buying decisions. Reading online reviews has become an integral part of today’s consumer buying journey. Consumers Read Online Reviews Before They Make a Purchase Reading reviews … [Read more...]
5 Costly Mistakes Businesses Make When They Receive a Negative Review Online
Mistake #1: Taking too long to respond If it takes you weeks or months to respond to a negative online review, you’re not going to fix the situation. You need to respond to these negative reviews as soon as possible. If you wait too long, you’re simply allowing the negative review to marinate, and you’re allowing the reviewer to spread their … [Read more...]
Google Says “Near Me” Searches Have Doubled This Year
Users are increasingly turning to their phones to find local businesses. When it comes to search, consumers are thinking local. Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile … [Read more...]
Mobile Users More Likely to Contact A Local Business With a Mobile Site
A recent survey by BrightLocal revealed that consumers usage of mobile devices to find local businesses has changed. Key Findings From The Survey 38% have searched at least once per month for a local business 58% have searched for a restaurant on a mobile device 50% prefer a mobile internet browser to maps / apps 52% say a physical … [Read more...]
- 1
- 2
- 3
- …
- 7
- Next Page »