Here’s a snippet of code to add to your Genesis Framework child theme in order to remove the Website field on your comment form. Add this to the functions.php file in your child theme’s folder. add_filter( 'genesis_comment_form_args', 'url_filtered' ); add_filter( 'comment_form_default_fields', 'url_filtered' ); function url_filtered( $fields … [Read more...]
5 SEO Tips for the New Year
How can you give your business a leg up in 2015? Columnist Casie Gillette of SearchEngineLand suggests some simple seo tactics you can apply in the new year. Give The Site A Technical Once Over Use Screaming Frog Check Webmaster Tools Update Google Analytics Goals Identify A Few Quick Wins Revisit The Basics Repurpose … [Read more...]
Google Releases Panda Update 4.1
Google has released its latest version of Panda. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+ Profile of an employee last Thursday. This latest rollout already started early last week. Depending on the region, the update affects about 3%-5% of search … [Read more...]
88% of Consumers Trust Online Reviews
88% of consumers trust online reviews as much as personal recommendations BrightLocal recently released the results of their 2014 Local Consumer Review Survey. In this unique survey they explore how consumers read & use online reviews & the effects they have on their opinions & purchase of local business services. Local Consumer Review Survey … [Read more...]
Local Search Result Comparison – Google vs Bing vs Yahoo
Google dominates the search market and represents the biggest opportunity for local businesses to acquire new customers. A recent study by BrightLocal was to understand how generous Google, Bing and Yahoo are to local businesses by analysing the mix of search result types, and seeing which engine gives the most 'Real Estate' (aka 'space') to … [Read more...]
Happy Holidays!
Happy Holidays to you and your families! We hope you're enjoying your Holiday Season with friends and family. We thank all of you for your business and for letting us be part of your past or present success. On behalf of all of us at NJS Marketing, we wish you a merry Christmas and a very happy and prosperous new year. … [Read more...]
Foursquare and Amex partnering for Small Business Saturday
Attract nearby customers on Foursquare Foursquare and American Express both love supporting small businesses that are the heartbeat of their neighborhoods by helping them get customers through their doors. That's why they've partnered to offer $50 in Foursquare Ad credits to merchants that create an ad between now and December 31st, while … [Read more...]
Keys To A Successful Local Business Website
Local Business Online Success A local business’ website is the key to its online success. Many companies spend half of their online marketing budget in the web presence category. This shows how important small businesses believe that a website is to their business. Despite this knowledge, many small businesses fail to create an effective website … [Read more...]
The 4 Essentials of Every Great Website
Designing a great website will help you get more leads. But what does it take to have a great site design? HubSpot has put together a guide where design experts reveal four elements of great website design that encourage conversions. A site must be: Aesthetically Beautiful - be visually appealing so visitors stick around Optimized for the … [Read more...]
Mobile Marketing for Your Small Business
When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. Google dominates mobile phone searches, … [Read more...]
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