Google+ Local is a powerful tool for veterinarians because it combines customer reviews and local search results into one platform. Yet, many veterinary practices still aren’t sure how to take advantage of Google+ Local.
Let’s take a look at two key ways veterinary practices can use Google+ Local right now to get new clients.
Use Google+ Local to Increase Local Search Visibility for Your Veterinary Practice
Through Google+ Local, there are two ways you can increase your local search visibility for your practice.
- Google’s universal search. When Google knows a search has local intent, it will include Google+ Local pages in the search results. These results typically appear at or near the top of the first search results page, making them a great opportunity for local businesses to achieve high visibility amongst a lot of competing pages.
- With the local search that is available within Google+ itself. The Google+ Local search provides consumers with an alternative to the universal search for finding local businesses. One of the major benefits of the Google+ Local search is that your Google+ Local page will only compete with other Google+ Local pages for visibility, rather than websites, PPC ads, and other competing distractions.
Several factors determine how well your Google+ Local page ranks in both the Google universal search results and Google+ local search results, but that is a topic for another discussion.
For now, focus on making your Google+ Local page as informative and appealing as possible. This means adding complete information about your veterinary practice, including photos and videos, and encouraging reviews from customers.
Google wants to provide searchers with the most relevant and useful results possible. The more complete your Google+ Local page is, the better it will perform against competing Google+ Local pages.
Use Reviews to Turn Clicks Into New Clients
Assuming you’ve taken advantage of Google+ Local to increase your local search visibility, positive reviews for your practice will help turn that visibility into new clients. Positive reviews are powerful drivers for converting clicks into clients.
Oftentimes, potential clients will never make it past the reviews on your Google+ Local page before deciding whether to bring their pet into your practice. To use Google+ Local reviews to your advantage, it’s helpful to understand how they work.
Reviews are scored on a 5-star scale, which is derived by averaging individual user ratings that rate their experience in your veterinary practice based on a 5-star scale. In fact, your clients can rate your practice without having to actually write a review.
When a potential client performs a search on either the Google universal search or Google+ Local search, one of the first things they will see next to your listing is how many reviews have been left about your practice and the 5-star average rating based on all of those reviews. A good score will increase clicks on your listing. Likewise, a bad score can prevent a potential client from clicking on your listing altogether.
Now that you know how the Google+ Local reviews work, and how important they are, take advantage of them by asking your clients to leave reviews on your Google+ Local page. If you are not sure how to go about doing this contact us about our reputation marketing services for veterinarians that make it easy to get your happy customers to leave reviews on sites like Google+ Local.
You should also respond to your customers’ reviews, whether positive or negative. Regardless of which type of review you’re responding to, your response should always be positive. A negative response from an owner to a negative review will leave potential customers with an equally negative first impression of you and your practice.
Google+ Local can be utilized by veterinary practices in many ways, but using the strategies outlined in this article make it a powerful tool for acquiring new clients. Not sure how to get started? Contact us to learn how we can increase your new clients each month with powerful strategies that create a positive return on your marketing investment.