If you are reading this article, then you are already familiar with the power of email marketing. Chances are you send emails out to your clients and associates already. This communication is important for any contemporary business. This article is designed to help you get the most out of the emails you already send out. You may think that by keeping your network updated on your business’s developments, you are using email for what it’s good for. New technologies, however, are opening the doors to more innovative marketing. It’s time that you considered using videos in your emails.
By putting videos in emails to associates and clients in your business network, you are adding a bonus for them and for you. Of course they will get the same old updates they have always received in your company’s email newsletters, but now they will get another perspective. They get the perspective of video. Make no doubt about it. Video perspective works because it takes the viewer out of the narrative with which they are already familiar and introduces your business to them with a new set of eyes. Instead of only reading about your company’s growth, your network can now see and hear the changes from their offices, living rooms, or from anywhere else where they have a computer.
You are probably wondering about what or who to put in your videos. One idea is to let your clients see some customer testimonials, where your satisfied customers narrate the experience they had with your business and describe why they are happy. Another idea is to have the owner or an associate talk a bit about the business. Talk about your company’s aims and goals. Explain the meaning of some of the numbers and charts available on your website. Go for the sale, but do it on video to get their attention.
Let’s face it. With technology advancing at its current rate, a small business owner needs to keep up with all of the significant developments, or else you’re in danger of seeming washed-up. If you start putting videos in your emails now, then your network will see that you are a step ahead. Only a small percentage of successful small business owners have marketed their services and products by adding videos to their emails, but the numbers are rapidly growing. Every minute that passes, another internet entrepreneur has become aware of this breakthrough technology. Don’t be last on the train. Adopt this new technology before it seems like everybody’s doing it.