Extend Your Marketing Arm’s Reach
Social media is a new idea for many people, but for some younger folks, it’s not surprising at all that it’s as hot and popular among people of all ages as it is. From marketing arm’s reach to who’s familiar with it, including changes in public relations, jobs, and transparency as a company, what are the changes that are being forced upon society by the transformations made by social networking sites?
Reach a Much Larger Audience At a Reduced Cost
Let’s begin by discussing the technical side of things. What does social media have to do with our marketing arm? These tools we now have give us the ability to reach a much, much larger audience at a reduced cost. We have to pay for less advertising, while getting people to see our information on web pages where they voluntarily attend daily. Think about this one too. If people on a web site like Facebook find they are on a fan page for a company who offers something of value, even if it’s a blog or article of interest, they may pass it on to their friends. It becomes viral.
Let’s talk people now, people who work in the office for a company. This is really changing the face of human resources management. The power shifts from older professionals to much younger ones who have the experience and understanding of this new technology. They know what it can do and the power that social media has because they use it regularly. This takes someone who’s older and less trendy and puts them on a more equal playing field with a younger professional. It also takes away from traditional media, such as journalists. We are now able to go straight to the horses’ mouth to find out what we need to know, rather than depending on the newspapers and nightly news to tell us what we want to know.
Social Media for Business is Changing Everything
Information transparency is another result of this powerful engine called social media. This age of information makes it so that everything is out there, and everything gets shared much more quickly between people. Someone posts it, and within hours, network after network of family and friends have already seen the information and passed on over and over again. It’s much easier, however, to appear down to earth and admit mistakes but recover from them as well. This form of marketing can be very beneficial to business if you embrace it and learn how to use it comfortably.