Squeeze pages, also known as lead capture pages, are a great tool to use in online marketing. These are short, concise web pages that are unique and separate from your company site. Their role in the advertising process is simple, but very powerful. The purpose is to get the person viewing the website to provide their contact information so that you can then have them on your contact list. This is usually done by providing a bit of information that generates interest and offering bonus information sent to the e-mail address entered on the form.
At first glance, many people do not understand why asking for permission to contact someone, as is done on squeeze pages, leads to more effective marketing. However, when learning a bit more about advertising, it quickly becomes clear. Over the past several years, an increasing number of companies have decided to jump on the mass e-mail bandwagon. In doing so, people received so many unsolicited messages that spam filters were created in order to sift through this ‘junk’ e-mail. This was welcomed by the consumer, but left many businesses unsure of where to go next in order to reach the ever-increasing internet population. Another major hurdle that had to be overcome was the immediate deletion of any unknown e-mail.
Up until recently, there has not been a good, direct, solution to this problem. Other advertising methods have been developed, but e-mail marketing was still unable to be used effectively. People are very wary of giving out their contact information for fear of even more spam, so they like to feel in control of the situation as much as possible. This is what squeeze pages provide for the consumer. By offering something of value in a non-threatening environment, a person is much more likely to enter their e-mail address.
It is as simple as filling out two lines of information and then receiving a bonus. There is absolutely no selling done through these pages or even the initial email message. This adds to the customer’s feeling of security. Again, the ball is in their court as to whether they want to continue receiving messages and if they want to investigate your company further. For the business owner, this technique prevents a lot of wasted marketing efforts. Those who choose to opt-in are expressing their interest in your product. Therefore, your e-mails are well received and will not automatically be sent to spam or trash folders. For this reason, squeeze pages are an effective tool for generating qualified leads.