You want to market your business, but offline advertising can be expensive and time-consuming. Email marketing, however, is exactly the opposite.
Whether you’re a local brick-and-mortar business or an online company, you can use email to send subscribers directly to your website or business for a speedy purchase. Email allows you to reach more people for less, and the return can be exponential. 72 percent of respondents to an Econsultancy survey in early 2011 described email’s return on investment as excellent or good.
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