Small Business Internet Marketing
This is an exciting time to be a small business owner. The number of ways in which businesses are able to get their name and message out to the public is constantly increasing. With the internet, business owners can market to thousands of potential customers who in the past they would never have been able to contact. This article will get you started in using some exciting new technologies that are allowing small business owners in the know the chance to make their companies sore into big profit success.
Online Video Marketing
One of the most exciting new technologies is online video. Online video is doing wonders for many small businesses. You can post videos almost anywhere on the internet. There are sites, such as YouTube, that get millions of visitors. If you post a video on a site like this, you are bound to get viewers who would never have heard of your business otherwise. You can also post videos on your company’s website. Try a few customer testimonial videos, in which a real-life customer talks about the satisfaction received from working with your company. You can also consider putting yourself in a video, that way you can describe your business’s mission and plans for growth to your website’s visitors.
Email newsletters are a great way to keep your clients and business associates informed. Send out an email newsletter as often as you see fit, but you don’t want to overdo it, otherwise your clients might get tired of seeing your name in their inbox. Sending out a newsletter about once a month sounds like a good schedule. If you want to give your emails some extra character, then consider dropping a video in now and again. Your clients will appreciate your creativity and will be bound to be more interested if you are using these great new technologies.
Social Media Marketing
Make sure your small business is visible on networking sites. Networking sites are online venues where people with similar interests can chat and share information, leads, and general knowledge about the markets that interest them. Make sure that when you choose to use one of these sites that you are tapping into a customer base that is right for you. This is a matter of finding potential. Knowing how to find potential for sales comes with experience. If you are new to the business world, then you might want to consider hiring an online marketing professional who will give you some intriguing ideas about where to get started.