How to Turn Google+, Yelp and Other Review Sites Into Your Favorite New Marketing Channel
According to Forrester, almost everybody reads reviews. Seventy-two percent of customers trust online opinions as much as they trust their own friends and family.
Four out of five consumers surveyed acknowledge they have reversed a purchase decision due to a negative review, Forrester says. Thankfully, positive reviews tend to “stick” better and longer than negative statements.
The Marketer’s Guide to Customer Reviews, by Jon Hall, CEO of Grade.us is 60+ pages and illustrations with tons of stats, facts, tips and examples. Whether you struggle with negative or non-existent reviews or already have a solid online reputation to work with, there are tips here to help you approach, generate, manage and make the most of customer reviews over the long term.
In this eBook, you will learn:
- Why customer reviews matter
- Myths and truths about reviews
- Why we write reviews
- How to get more review (and make them count)
- Favorable reviews: Do’s and don’ts
- Do I need a review strategy