Veterinarians know the frustration all too well: You put your heart and soul into serving every single one of your clients. (Bad things can happen, of course, but you do your best to address them when they do.) You make sure that the vast majority of your clients go away happy. Most will even return.
But then you Google your veterinary practice. You find there’s only a handful of client reviews out there on the Web, and among them you find a dominant, scathing 1-star review from a client who had an unfortunate experience, or a bad day, or both. In any case, the client had no trouble motivating himself to tell the world about it. He exercised “the nuclear option” on you.
What Motivates Us–Or Doesn’t
That’s right: Your reputation suffers under the extreme bias of a vocal minority because the rest of us are just too lazy and forgetful.
Besides “superusers” (like the “elite Yelpers”), disgruntled clients are more willing than happy customers to take the time to review your business online. Maybe it’s payback. Maybe it’s a power trip. Whatever it is, happy clients don’t seems to have it. So why don’t happy clients, that love your veterinary practice, share their experiences so readily?
The answer, it turns out, is quite simple. In a survey of 1,017 people who rarely or never write reviews, LocalViewpoints uncovered two fundamental reasons:
- “Writing reviews is too tedious”
- “I forgot to write the review”
What You Can Do
Fortunately, there’s a solution. All you have to do is:
- Make writing reviews easier
- Remind your clients to write a review
Of course, these are exactly the value points that we can offer your veterinary practice at NJS Marketing: generally helping your clients complete reviews and giving you the tools you need to ask and remind them to do so, like an easy-to-remember URL and printed review reminders that make asking for reviews easy and unobtrusive.
Contact us to learn more about how we can help you get more patients to leave reviews for your veterinary practice today!